BByron Young, a client of Marketing In Color, appeared on QVC’s “Clever & Unique Creations by Lori Greiner” on September 27. Byron is the inventor and owner of CordaRoy’s Originals, the convertible sleeper that’s both a chair and a bed.
Lori, Bryon’s “Shark Tank” business partner, and QVC’s Sandra Bennett were on hand to help Byron demonstrate and sell the CordaRoy’s product to the QVC audience. Just as he’s done countless times before, Byron is seen pulling the inner mattress from its cloth cover, flipping it, and laying the bed out on the floor. Later, with Lori assisting, he folds the mattress – “just like a taco” – and drops it effortlessly back into the zippered cover.
That chair-to-bed-to-chair metamorphosis is the essence of CordaRoy’s; it is what creates new fans of the product every day. And the QVC audience was loving CordaRoy’s that September evening, as evidenced by the sales numbers. Byron is seen on-camera for just under ten minutes in the segment. With about a minute to go, he sold out his allotment of beanbags – 1,100 of them. After that, callers were put on a waiting list, and by the time the orders stopped, 1,623 QVC callers had become CordaRoy’s customers.
Byron said, “Thank you to everyone who made this nine-minute dream possible. Sara [Byron’s wife] and I were thrilled with our experience. And while having incredible sales volume certainly added to the excitement of this dream, it paled in comparison to the new relationships we formed.” It’s an unsurprising statement from a man who places more value on friendships than profits.
Cheryl Parrish, Marketing In Color’s CEO, added: “We knew Byron would rock it on QVC. And he totally did.”
The post QVC Features MIC Client Selling CordaRoy’s Beanbags appeared first on Marketing In Color.
