In January 2012, our credit card processing vendor called to give me a lead on some guy named Byron, who might need some help marketing his company, which had something to do with beanbags.
I called Byron that day. “Is your computer on?” he asked.
“Of course,” I said. Thinking, no, but I can plug it in real quick. But only to myself.
“Type in c-o-r-d-a-r…” he said.
“What?”
“Type this in!” he said. “C – o – r – d…”
“You don’t have to talk to me like I’m an idiot,” I said, laughing. “Just spell it!”
“C-o-r-d-a-r-o-y-s dot com!” he blurted. Both of us were laughing pretty hard now.
“You have a name issue, I can tell you that right now,” I said.
“I can tell you right now, that’s not my only issue,” said he.
Thus began an amazing tale of a lasting friendship between two business owners.
Byron Young, CEO of CordaRoy’s, is not a normal person. He’s the inventor of bean bag chairs that convert into beds. He’s a master woodworker. He sings and plays guitar. He has wackadoo friends, and he adores his daughters and his wife. He’s tough and opinionated, but honest and loyal and fair, too.
Introducing Byron to “Shark Tank” and helping him get on the show was fun.
Now, it’s a total pleasure to not only watch his business as it skyrockets, but to get to be a part of the often harrowing, always hilarious behind-the-scenes tales of his daily interactions with producers, retailers and others who all play a part in shepherding him to great success.
Thank you, Byron, for being a great client partner, and an even more valued friend.
The post How We Met a Client. And Why We’re Glad We Did. appeared first on Marketing In Color.
