Creating and nurturing an online presence for its clients on social media sites such as Facebook, Twitter, Pinterest and LinkedIn is a key offering in Marketing In Color’s array of services. CordaRoys, maker of plush, colorful beanbag beds and a relatively new addition to MIC’s client family, maintained a small, stagnant following on Facebook – until Marketing In Color’s social media team took over in April.
“CordaRoys had 124 fans when we started working Facebook for them,” said Liane Caruso, director of social media at MIC. “Within a month, we built their following to over 1,000 fans.” Liane’s passion is showing MIC’s clients the benefits of social media marketing, as well as the experience and knowledge she imparts to her team members about this ever-evolving field. This, combined with CordaRoys’ fun, family-oriented, photogenic products, and the Frog, CordaRoys’ three-fingered mascot, together make the CordaRoys Facebook page a must-see for FB users.
At the end of May, Liane’s SM team created and ran the Beanbag A Week Giveaway on Facebook for CordaRoys. Contestants entered by liking, FB-style, the CordaRoys Facebook page, and could gain more entries by sharing the giveaway with friends. Three winners were drawn in three weeks – here’s one of them.
“CordaRoys is a ton of fun to work with,” Liane said. “Our team loves making an otherwise simple product like beanbags engaging and appealing to CordaRoys’ customers and Facebook friends.”
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