MMarketing In Color’s owners and staff, along with friends, clients, and reality TV fans, will all gather on Friday, March 8 in a South Tampa, Florida restaurant for a “watch party”, where they’ll view the newest installment of “Shark Tank”, ABC Television’s smash business-deal reality show.
“Shark Tank” became don’t-miss TV for Marketing In Color (MIC) long before the airing of this Friday’s episode. The show sends real entrepreneurs in to face the sharks, a panel of five actual, ultra-wealthy investors, any of whom are as likely to chew to bits your dream of success and big bucks as they are to fund your business idea.
But why a watch party in Tampa, and a second one up in Gainesville? What’s so special to MIC about this installment of “Shark Tank”?
Among the entrepreneurs who’ll swim with the sharks this week, viewers will get to see a Marketing In Color client, that’s what. Byron Young of CordaRoys, ”the original beanbag with a bed inside”, will appear on “Shark Tank” on Friday, March 8, 2013 9:00-10:00 p.m. ET on the ABC Television Network.
CordaRoys beanbags are a unique, patented product with loads of visual appeal, and in Byron, possess an inventor/owner with good looks and confidence. Sounds like a couple of basic ingredients for effective television, right? MIC president and CEO Cheryl Parrish recognized the opportunity and tuned the uninitiated Byron in to “Shark Tank”. Then the MIC team went to work preparing Byron for his shot at prime-time TV, by coaching him on everything from the audition process to his on-air presence.
Substitute any competitive marketplace for the shark tank, and you get to the heart of what Marketing In Color did for CordaRoys, and does for all of its clients: equip them with every tool, technique, and strategy available to maximize the client’s chances for thriving in a savage economic environment. That mission is what makes “Shark Tank” a favorite of MIC. Every day, MIC helps its clients survive shark-filled waters of their own, and “Shark Tank” is like a day at the MIC office, dramatized and broadcast, with hotshot investors and menacing cello music added.
Long before Cheryl Parrish connected CordaRoys to “Shark Tank”, Marketing In Color helped Byron Young build the CordaRoys brand and strengthen his bottom line. MIC did this through a combination of website design, social media outreach, and regular blog posts at the CordaRoys site. As with all of its clients, the MIC team devised a custom-made, out-of-the-box marketing solution for CordaRoys, by moving beyond traditional black-and-white thinking, the way they’ve consistently done it for 17 years.
Does Byron Young shake hands on a deal with a shark this Friday? Whether Mark Cuban, “Mr. Wonderful” Kevin O’Leary, or one of the other sharks finds CordaRoys intriguing enough to invest some cash, remains to be seen – and is almost beside the point. Whether Byron gains a big-name investor or not, CordaRoys beanbag beds will get a high-voltage jolt of exposure – by some estimates, worth about a million dollars of advertising.
That is value that Marketing In Color is proud to have created for CordaRoys.
The post Marketing In Color Helps Score a “Shark Tank” Appearance for a Client appeared first on Marketing In Color.