S“Shark Tank”, ABC Television Network’s Friday night gem, featured Byron Young of CordaRoys beanbag beds, a Marketing In Color client, in its March 8 episode. From the time MIC president Cheryl Parrish first told Byron about the show, to the moment that Byron said yes to the deal offered under the glare of the TV lights by shark Lori Greiner, the Marketing In Color team was instrumental in getting the CordaRoys creator his (initial) fifteen minutes of fame.
The story of Byron becoming one of 40,000 to appear as a “Shark Tank” entrepreneur – and the way Marketing In Color helped him prepare – is one for the books.
Just as gripping is what happened after “Shark Tank’s” closing credits rolled (Byron’s segment appeared last). The crash-proof CordaRoys website crashed, under a deluge of a thousand times its normal traffic. When those responsible for the website could not stop the bleeding, MIC intervened with triage, devising a home page re-direct for internet customers who requested notification when the site was restored. And restored it finally was, early Sunday morning, the 10th.
Marketing In Color holds a Shark Tank “Watch Party” in Tampa to see if Byron gets a deal.
Since then, CordaRoys has been assembling and shipping beanbags virtually non-stop. Marketing In Color has helped Byron sort through all manner of offers and inquiries, from “mommy bloggers” seeking to review the CordaRoys product, to resale proposals, to employment inquiries.
And there is a most promising result of the “Shark Tank” experience, for the outlook of CordaRoys and its brand: the alliance formed between Byron Young and Lori Greiner.
“‘Shark Tank’ is great TV, but it’s just the beginning,” Cheryl Parrish said. “Byron and Lori not only became business partners in the TV episode, but the two of them and their spouses have also become friends. Just like Byron, Lori is inventive, and of course entrepreneurial. With her resources, her connections, and her experience, the opportunity for Byron and CordaRoys is just about limitless.”
“Words can’t express how thrilled we are for our client. And all of us at Marketing In Color had a ball with the whole “Shark Tank” adventure!”
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